Netflix has shared that it will continue to invest heavily in Korean content for the rest of the year.READ MORE: The 10 best Korean dramas of 2021
On Wednesday (January 12), Don Kang, Netflix Korea’s Vice President of Content, revealed that the streaming platform will not “cut back” on its investments in Korean content in 2022. Kang had shared the information during a press conference prior to the 2022 Korea Image Awards, where he had received the Korea Image Stepping Stone Bridge on behalf of Netflix.
“All our rivals are aggressively investing in the Korean market and we will also keep pace with them,” he said, per The Korea Times. Kang added that he could not reveal the exact amount of Netflix’s investment in Korean content for the year at this time, but that it would not be any less than 2021’s ₩550billion (approximately £338,000,000).